MIRC Research Consultants Ltd

MIRC Neuro

Emotional Engagement Direct From Source!

	Introduction
	NeuroMarketing and EEG Technology; How it Works
	Effectiveness of the analytics is based on...
	Leverage NeuroMarketing in order to support with...
	The benefits over asking questions

Introduction

Mirc Neuro blends expertise in consumer understanding with a pool of highly talented neuroscientists. In collaboration with Neurospire, Mirc Neuro is introducing Neuromarketing across the Central and Eastern European markets levering the EEG (electroencephalogram) technology in order to deliver innovative research solutions to support marketers and advertisers to maximize brand and communication performance. (Emotiv)

Neuromarketing leverages technology to measure consumers’ brain activity in order to provide fresh insights and direction in product development and communication. The premise is that buying decisions are made in seconds in the subconscious, emotional part of the brain. By assessing brain reaction to stimuli (analyzed by neuroscientists) marketers are better able to address consumer needs.

Driving Emotional connection between customers and brands equates to the holy grail of marketing; developing a strong emotional bond has a direct impact on market performance (sales). NeuroMarketing supports to identify the strength of emotional connections.

NeuroMarketing and EEG Technology; How it Works

EEG brain imaging has been recognized as an incredibly powerful and effective market research tool. This methodology has been used by top corporations worldwide.

This works by picking up electrical activity from the cortex of the brain
Shows levels of attention and emotion
EEG brain data is then converted into metrics of attention and emotion which can be combined to determine overall degree of engagement

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Effectiveness of the analytics is based on...

More than 50 test studies per year
The strong team of experts which our associate team has on board, (cognitive neuroscientists, neuro engineers and so on)
The rigid process which has been defined and followed which ensures quality and consistency of output.

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Leverage NeuroMarketing in order to support with...

Communication effectiveness of your advertising on television, online or print. Does this create high levels of emotional engagement and attention? Where are the creative peaks?
Effectiveness of your pack or label design? How does the target audience react to the different options? Which one is truly building emotional engagement with the brand?

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The benefits over asking questions

Greater accuracy in assessing emotional connection with the brand across different media platforms
Non conscious engagement determines how people will respond in the future. People can’t articulate this.
Greater room for innovation and therefore differentiation; a response is normally framed within culturally accepted boundaries leading to predictable responses/choices Speed of delivery (few respondents, short field period)

Emotional Engagement Direct From Source!

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