Services

Consumer Research: Usage & Attitude Studies Habits studies Lifestyles Product Research: Concept tests Product tests Packaging Studies Name Tests Tracking Studies Segmentation Customer Satisfaction Surveys Corporate and Brand Positioning

Advertising and Media Research: Advertising Pre Post Tracking Concept testing Media Research Creative copy development Business to Business: Market Measurement Studies Financial Research Advertising Research Customer Satisfaction Surveys Corporate Image Studies Studies of Employee Attitudes

Trade Research: Large Scale Distribution Surveys Price Checks Channel Studies Distribution Effectiveness Other Research: Opinion Polls Omnibus Sampling Effectiveness Study Communications Research

Methodology

Quantitative Research at MIRC

Methods: Face to face interviews Door to door interviews Telephone Interviews Central Location Tests Observation Studies Mystery Shopping In-home placement and product testing Centralised telephone interviews Mail out studies Extended usage panels Purchase diary panels Door-to-door sampling

Analysis Techniques: Significance Testing Analysis Variance Multivariate Models: Factor Analysis Cluster Analysis Conjoint Brand Maps

Specialisations: Continuous Tracking Studies Financial & Automotive Research

Qualitative Research at MIRC

Methods: Mini/Standard Group Discussions (Projective techniques and laddering) Extended Creativity Groups Short Groups Reconvened Groups Couple Groups Family Groups Sensitivity Panel Workshops In depth Interviews Observation Studies Accompanied Shopping In-home visits

Facilities: Traditional Group Discussion Environment Local male and female moderators of relevant nationality and mother tongue One way mirror/closed circuit TV viewing Video camera Microphone Simultaneous translation

Specialized Areas: Market Exploration New Product Development Marketing Mix Research Pack Design Advertising Development/Evaluation Brand Development